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ab testing

Case Study: Free Shipping Threshold

This brand offered free shipping, and found that testing paid shipping under a threshold helped them improve AOV, units per order, and monthly...

price testing

VKTRY Gear price decrease

VKTRY Gear boosted conversion by over 30% and grew their profits by testing a price decrease

price testing

Testing reduced product prices vs. discounts

Wondering whether bundle discounts or lower product prices will drive more conversion while improving margins? This brand ran an AB test to find out!