ab testing

Case Study: Free Shipping Threshold

This brand offered free shipping, and found that testing paid shipping under a threshold helped them improve AOV, units per order, and monthly...

price testing

CRO Conference Recap: Testing Pricing, Shipping Rates, and Discounts

In case you didn’t have time to tune in to last week’s CRO conference to hear co-founder, Drew Marconi, speak, here are some key takeaways.

ab testing

Boost AOV by upping your free shipping threshold

This customer boosted AOV and revenue per site visitor by increasing their free shipping threshold.