How Animalhouse Fitness boosted profit through Price Testing
September Podcast round-up
Find us in conversation with some of our favorite e-commerce podcasters to learn more about price testing, industry insights, and more.
Want to learn more about industry-wide pricing insights and tactics, suggestions about how to test and optimize your pricing, tips on how to roll out pricing changes, and more (or maybe you just can't get enough of us)? You're in luck!
You can find CEO and Co-Founder Drew Marconi in conversation with some of our favorite e-commerce podcasters - check out some of our recent appearances below in our recent podcast round-up.
As a bonus, enjoy this article from Thingtesting which focuses on pricing changes in response to recent inflation, featuring Intelligems.
We spoke with Andrew Youderian on the eCommerce Fuel podcast all about how pricing plays into the current state of e-commerce (supply chain issues, inflation, consumer behavior changes) and the tactics brands are using to tackle these issues through pricing changes. Find the podcast on the web, Spotify, Stitcher, iTunes - or wherever you get your podcasts.
The Checkout by Cogsy
In this conversation with Adii Pienaar on the The Checkout podcast we delved into the importance of reacting to market changes dynamically, and acting now to start optimizing your pricing strategy. The discussion highlighted the value of price testing in order to maximize what your brand can achieve with available resources. Find the podcast on the web, Spotify, iTunes - or wherever you get your podcasts.
The Unofficial Shopify Podcast
Cofounder & CEO Drew Marconi spoke with Kurt Elster on the The Unofficial Shopify Podcast about the breadth of components that can be tested using Intelligems (from shipping policies to welcome offers to subscription discounts), and the importance of testing early & often and iterating on those tests. Find the podcast on the web, Spotify, iTunes - or wherever you get your podcasts.
You're Not Your ROAS by Triple Whale
Intelligems Co-Founders Drew Marconi and Adam Kitain sat down with host Rabah Rahil to discuss why and how to price test, how to use Intelligems to understand customer elasticity in order to optimize margins, and the difference between pricing and discounting strategy. Find the podcast on Spotify, iTunes - or wherever you get your podcasts.