Latest Articles
& News
Everything you need to know about optimizing your profits through testing product prices, shipping rates, discount offers, and more.
Checkout Extensibility and AB Testing on your Shopify Store: What to Know
A Comprehensive Guide on a Seamless Transition to Checkout Extensibility & The Impact on A/B Testing
Drew Marconi
Mar 29, 2024
Optimize Profits From Your Shopify Store with Content Testing
A/B test content across your Shopify store to see what copy, images, and design drive the most profit.
Drew Marconi
Mar 27, 2024
Easy to Implement Tests to Prepare Your Store for Black Friday Success
We partnered with The Oddit to bring you 5 proven tests for ensuring your best season ever, plus accompanying design changes
Sam Duncan
Nov 14, 2023
Intelligems x Peel
Run Tests, Deep-Dive Data, Win More Repeat Purchases
Sam Duncan
Oct 11, 2023
E-commerce / Split Testing Glossary
All the lingo you need to know in order to run a successful e-commerce business.
Drew Marconi
Jun 26, 2023
With Google Optimize Leaving, How Can Shopify Stores Keep A/B Testing?
Use Intelligems' new content testing feature to A/B test your imagery, copy, theme, landing pages, and more.
Drew Marconi
Jun 2, 2023
Tips to optimize your pricing/discounts for Cyber Monday
Our suggestions to ensure your BFCM discounting strategy sets your brand up for success!
Sam Duncan
Oct 19, 2022
What is A/B Testing?
Everything you need to know about A/B Testing
Drew Marconi
Sep 1, 2022
Experimentation is HARD!
How to accurately interpret your data
Drew Marconi
Jul 18, 2022
Split Traffic
Why you should be splitting traffic when A/B testing
Drew Marconi
Jul 12, 2022
